Coveted Picks: H&M Conscious Collection SS11

by jennine on April 11, 2011

Favorite part about summer? Summer whites. I love me a white dress for summer… or spring. Oddly enough, it’s a lot easier to make a statement with than black, and unlike black, it’s perfectly acceptable to mix up your whites, it adds depth and makes it easier to carry pieces from season to season.

H&M launches their ec0-friendly Conscious Collection, April 14th. This collection is made from materials like recycled polyester, plastics (the video mentions the lace being made from plastic bottles), and organic cottons. I had the opportunity to get in a sneak peek a the collection to get a good idea about what pieces are must haves for the summer, or at least great pieces to finish out your wardrobe with fun pieces.

This maxi dress has the most intricate lace detailing on the top, while my figure isn’t conducive to wearing empire waist dresses, I completely fell in love with the silhouette. Perfect for an urban flower child!




Two words: crocheted shorts. I saw a pair of crocheted scalloped shorts at J Crew, love. But wasn’t sure if I was ready to shell out $125 for them. These are a much more affordable price point for experimenting, and they are so pretty!



Eyelet shorts, these are essential, and eyelets never go out of style. I love how feminine they are.



These scallop shorts need a steam, but I see a lot of potential here, especially for New York summers. They are so delicate looking, and love how they give the appearance of silk, but if you drop salad dressing on them, it won’t be a major drama (ask me about my salad dressing and silk dramas).




Envelope clutches are certainly on my list for this year!

Bracelets and cuffs too. The more the merrier!




I can totally see Love Maegan wearing these!

Anyway, if you’d like to know more about the Conscious Collection.. have a look at the video:


For behind the scenes, outfit snippets and more…stop by The Coveted Tumblr!

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{ 12 comments… read them below or add one }

FlauntStyle April 11, 2011 at 1:48 pm

Loving these pieces and the colors. The shorts are adorable, my pick is the scallop cut. I agree, the envelope clutch is a must and on my list as well.
The weather in NYC today combined with this post have inspired me to shop for summer:)

FlauntStyle´s last blog ..Aging Gracefully- Vivienne Westwood and Grace CoddingtonMy ComLuv Profile


Katey April 11, 2011 at 2:13 pm

Can I give you money to shop for me? :-) Wilmington, NC doesn’t have H&M, and I’ve been going through withdrawals! I would buy that maxi dress in a heartbeat! Thank you for sharing all of the fun finds.


jennine April 11, 2011 at 2:27 pm

ooh i can’ totally see you wearing the maxi! just emailed you.


Kristin April 11, 2011 at 2:15 pm

I don’t think I’ll ever stop loving eyelet…Those shorts are divine!


Jessie April 11, 2011 at 2:22 pm

wow what incredible garments, i must check this out! all so up my alley.
Jessie´s last blog ..All The Details On My Bracelet Collection chan luu- aurelie bidermann- vintage &amp wanderlustMy ComLuv Profile


Courtney April 11, 2011 at 2:26 pm

I love those scalloped shorts!

xoxo ~ Courtney
Courtney´s last blog ..Leather LoverMy ComLuv Profile


herCatwalk April 11, 2011 at 2:39 pm

I love the first dress! It looks very Grecian goddess-y!
herCatwalk´s last blog ..You all made “The Bachelor” Application Great! Thank you!My ComLuv Profile


Amy April 11, 2011 at 2:46 pm

Strangely, only the one-shouldered dress and the bracelets really catch my fancy. The eyelet shorts are cute but they scare the crap out of me - what happens if I accidentally snag an eyelet and keep walking?
Amy´s last blog ..Marc Jacobs Monday- Marc Jacobs Minetta quilted leather shoulder bagMy ComLuv Profile


Louise April 11, 2011 at 5:25 pm

Oh my goodness, that maxi-dress is calling my name! I love that detailing! Is this collection going to be more expensive?
Louise´s last blog ..Balancing ActMy ComLuv Profile


Allie April 11, 2011 at 7:02 pm

Omg. You’ve just made me so excited for summer. I feel like I have to go shopping now! Great post Jennine!!
Allie´s last blog ..Must Have MondaysMy ComLuv Profile


Mia April 11, 2011 at 10:46 pm

i love there new picks.
Mia´s last blog ..3811My ComLuv Profile


Chic 'n Cheap Living April 11, 2011 at 11:44 pm

I’d love to see that maxi in person - thanks for the review Jennine!
Chic ‘n Cheap Living´s last blog ..Photo Love Inspiration- Longing for the SeaMy ComLuv Profile


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