Objects Without Meaning: The Brand That Doesn’t Pretend, Yet, Still Profound

Have you ever read a fashion label’s about page? Or a fashion show review? Often sounding more like those little placards you’ll find next to a painting in a museum, the language used in the fashion industry is heady, full of rag jargon. I get it. I went to art school, I know all too well explaining to the professor why I used certain colors or imagery. Which, for me anyway, was mostly bullshit… 99% of the time, I just “felt” that it was the right thing to do.

I believe fashion designers, like artists, graphic designers, architects, basically everyone in the visual arts, has a hard time linking that indescribable force compelling them to create to words we can actually understand. For those that can write about art and fashion, they’re like decoders, translating visual language to written. Some writers are great translators, others, well, churn out a lot of gobbley gook, which is why a lot of fashion reviews end up sounding like they want to mean something, but really mean absolutely nothing.

While Objects Without Meaning is a label with wonderful designs, I mean that’s what caught my eye at first… what really resonated was the bold-face admission that their clothes don’t have any “meaning.” They just exist.

“Objects Without Meaning resides in the present with no long-winded story to tell. We propose clothing as an empty vessel, a blank slate to be filled by the many experiences and emotions of daily life, merging nonchalance with a true sense of spirit.”

Perhaps the fashion industry has it all wrong. Our clothes shouldn’t do the talking for us, so why try so hard to make a statement?

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