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Coveted Interviews

M’Lady Organic

anjah hynynen organic ecofashionAnjah Hynynen designs a clothing line using organic fabrics. Her work is simply elegant, and lady like, it doesn’t have to rely on the fact it’s organic to warrant a look, it’s design is lovely. Here she spends a minute with us, telling us about how she got into organic fabrics, and her current projects…

The Coveted: Where do you live and work?
Anjah Hynynen: I live and work in Stockholm, Sweden. I also stay from time to time at Ardalanish organic farm on the remote Hebredean Isles of Scotland and work there together with them.

TC: What are you obsessing on these days?
AH:This whole summer I stayed at Ardalanish in Scotland designing a collection from their organic tweeds. We like to sew the clothes there at the farm as well, to have the production of clothes at the same place as the tweed is being woven and where the sheep live on the hills around which feels like a magic thing. So thats what a lot of time is being dedicated right now as well as making samples. Also together with my friends and eco designer colleagues Johanna Hofring and Benita Ben Djama we are working on local production of clothes here at home in Stockholm.

TC: When did you decide it was important to design with organic fabrics?
AH: Five years ago I was an apprentice at a tailor. I couldn’t work with certain fabrics because some gave me allergic reactions. That made me really start to think about the textile aspect of organic, realizing the bad sides of textile industry. For if I get sick from working with those fabrics, how sad is the health of the farmers, spinners, dyers, the people who made this cloth. During my upbringing organic food, skin care etc. was the natural choice so when coming to think of the textile industry I thought that must be possible to make in an organic way as well (it is!). And that´s when the detective work of finding organic textile producers begun…

Anjah Hynynen can be found on her website: www.anjah.se

anjah hynynen organic ecofashion

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11 comments for “M’Lady Organic”

  1. I love the post and the blog
    the designs are reallt feminine but not too girly

    Posted by coco | November 9, 2007, 12:52 pm
  2. Beautiful manifesto, Beautiful clothes. What’s not to love?

    Posted by Ashe Mischief | November 9, 2007, 1:06 pm
  3. Lovely interview and breathtaking creations. :)

    Posted by Victoria E | November 9, 2007, 5:39 pm
  4. Great stuff…I love the mood in the photos. P.S. After I commented that my dogs knew better than to eat my Vuitton, I found Henry wrestling with one of my brand-new fingerless gloves from Norway. Bad!!!!

    Posted by WendyB | November 10, 2007, 1:53 pm
  5. I come across ‘organic’ designs everywhere lately.. I think there’s a good thing going on, people start thinking and caring about the environment. It’s definitely good when it results in something like this! how pure the photographs look and the clothing is so delicate and beautiful!

    Posted by AVA | November 10, 2007, 2:42 pm
  6. This was v.v.v. cool.

    Posted by Emma | November 10, 2007, 11:19 pm
  7. hey, just to let you know that this blog is very intresting, thanks for this post too. Her name sounds Finnish :P

    Posted by indie | November 11, 2007, 2:14 am
  8. ah! thank you! I’m so happy you like the interview! Anjah’s work is really lovely….

    Posted by jennine | November 11, 2007, 10:01 pm
  9. Her clothing is stunning, the grey coat dress is so, so lovely. I always leave your blog with another fabulous designer on my mind.

    Posted by Meg | November 13, 2007, 11:05 am
  10. Lovely post :)

    Posted by Camilla | February 3, 2008, 3:21 pm
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