Fashion is lovely

Fly baby, fly.

The fashion world is changing. Blogs, interactive websites, multimedia, dvd… IQONs… what’s next? Fashion iTunes? (don’t get me started on how addicted Rocky and I are to renting movies off iTunes).

A few weeks ago, I posted about DressLab a website dedicated to interactive fashion stories. Fly DVD is almost along those lines, but it behaves more like a cinematic art magazine.

“The idea came to us because of a number of things: On one hand we were seeing that over the last few years most magazines were repeating themselves and starting to look the same. On the other hand we were seeing the commercialisation of magazines - caring more and more about celebrities and advertising dollars which seem to drive who and what they write about. Words and images are strong - but we wanted to bring our stories to life and communicate them using film as the medium.” ~ Catherine Camille Cushman

Founded by Stephen Blaise Ghukvfin and Catherine Cushman, they combined skills to create a dvd that integrates fashion, art, music and film. With contributers like Karl Lagerfield, Givenchy, Louis Vuitton, Yves Saint Laurent, Marc Jacobs, Gray Scott, Liam Gillan, Araki, it’s hard to provide any fashion media experiment with more credibility.

The cost is pretty high, each limited edition issue runs about $45 for the dvd. It includes the packaging that also functions as a piece of art. Most of the back issues have sold out, which either means they didn’t make many or it’s really really good. I’m wondering if this collaborative fashion video spells a new future for fashion trends?

What makes good fashion anyway? What makes fashion interesting? I mean we are all aware of passing fads, ‘must haves’, last season, etc. Not to mention the lightning fast world of blog fashion. It’s enough to make my head spin anyway, and I’m thoroughly obsessed. Publications like Fly DVD really interest me, because they can’t possibly keep up in terms of being the first to know… but who really cares? Fly must function differently, leaving me to believe that this new kind of magazine operates on the idea that fashion is really just about being beautiful.