In Paris, a city where effortless chic rules the streets, it’s nice to see a little pink boutique that specializes in playful jewels and accessories. 4 Me by Julie Bernandin, creates her own world mixing chains and semi-precious stones with vintage toys.
‘Her very personal universe is translated by a wide range of jewels corresponding to knocks of heart for an object or an association of elements which, by their variety and their humour, set the tone.’
These lovely pieces are for the woman who doesn’t take herself too seriously, who likes to be reminded of play and of laughter in the very mundane. The key chain, the mobile phone charm… the blingy necklace that makes a statement.
‘Her very personal universe is translated by a wide range of jewels corresponding to knocks of heart for an object or an association of elements which, by their variety and their humour, set the tone.’ source
It’s refreshing to see such playful jewelry which is meant to be worn outside the spectrum of ‘taste’ and ‘elegance’, or the illusion of refinement that’s neither apologetic or poorly made. I really like what she’s doing here, and her shop is adorable. Not to mention the lovely shop keepers, the fashion students who were so helpful and friendly.
4 Me
115 Rue Vieille du Temple
75003 Paris
www.4meby.com
ABOVE: Bow Rings (they’re big! Fenke & I each got one) and compacts, BELOW: chain shoelaces!
ABOVE: Leather cuffs, Compacts, Player Bangles… LEFT: ‘Best Friend’ key chains and charms.
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How cool! Just looking at this store makes me feel playful
Buy me something nice and mail it to me immediately.
what a fabulous shop!!! i wish they had something like that in new york. i love all the items that you took pictures of. and i definitely want those super cute shoes and that bow ring!!
Those bow rings are cute…I’d get them in all colours and wear them all at once!
The Best Friend key chains and charms are my choice! I have a thing about pulling the laces of my shoes tight so the chains whilst uber stylish would give me the irrits!
I love love love the top pair of runners! It looks like a gorgeous shop.
lovely shop!
ahh! those chain laces are rather amazing
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