Keep your fashion close and your fashion advertisements closer

by jennine on May 12, 2009

If you would have told me 10 years ago that I would watch television sporadically and use the internet to watch commercials I would have laughed and called you an idiot.

We’ve seen these before, the long commercials either in the cinema or the Super Bowl, though these days television commercials are running into trouble. It was bad enough when we had our video recorders, but now.. with TiVO  and on-demand along with DVDs and NetFlix we no longer have to sit through commercials.  Or do we?

Something strange is going on in the advertising world… when I go to YouTube to watch an Ikea commercial or get all excited over seeing a two minute perfume commercial internet movie for Chanel (which by the way doesn’t allow for sharing of the video…) something is changing. I thought I hated commercials, I hated the way the turned up the volume during the break, I hated the stupidity, I hated how I had to wait two minutes to find out who really killed JR, and now I’m going out of my way to watch them? If you would have told me 10 years ago that I would watch television sporadically and use the internet to watch commercials I would have laughed and called you an idiot.

Funny how things work. I watched this Prada Movie for SS08 several times.  Some people say they are immune to advertising (I don’t trust them, do you?) but I prefer to keep my friends close and my advertisements closer that way I know exactly why I all the sudden have to buy Chanel No. 5…it has nothing to do with the fact my mom wears it. No, not at all.

I prefer to keep my friends close and my advertisements closer…

The latest in luxury fashion internet ads, I have to say goes beyond the Chanel No. 5 commercial internet movie or the Prada acid fest. Dior has gone interactive, they’ve come out with an 8 second trailer/sharable widget for a seven minute thriller  on the internet on May 20th with  Marion Cotillard directed by Olivier Dahan who also directed her in La Vie en Rose (La Môme). Lady Dior even a twitter account where you can follow her updates. Ok Lady Dior isn’t as friendly as Betty Draper but apparently she’s got something special  in her bag, maybe after the launch she’ll do a submission to What’s in Your Bag? Either way, I’m watching…

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{ 8 comments… read them below or add one }

1 Maegan May 12, 2009 at 6:24 am

I’ve seen the Chanel ad but that little Prada animation is new to me and fabulous!


2 Sal May 12, 2009 at 7:51 am

I hadn’t seen the Prada ad/film, and agree that it’s simply mesmerizing. Most television ads make me dizzy and anxious, but occasionally one will present as art … and is all the more compelling for its typically-pedestrian medium.


3 dreamsequins May 12, 2009 at 9:50 am

I think big luxury houses are acknowledging the power of social media and internet movie sensations by trying their hand at stuff like this… It’s interesting to see how many brands are jumping on the Twitter wagon as well. A lot of people are still behind the times! There’s no magic formula yet… but it’s been interesting to watch…


4 apricot tea. May 12, 2009 at 10:29 am

Wow, the first advertisement was so beautiful. Chanel always does such beautiful advertisements. I especially liked the one with Nicole Kidman that was a few years old. They play it every once in a while, & I love it. It’s so thrilling. They could have easily made that into a movie… & I think there were rumors that it WAS going to be made into a film.

Either way, these kinds of advertisements I do not mind. They’re gorgeous. :]


5 Kathryn Elyse May 12, 2009 at 10:45 am

love the chanel ad, and the prada one is so whimsical!


6 Retro Chick May 12, 2009 at 10:52 am

I think advertisers in general are finally figuring out they have to work hard to produce something people actually want to watch as they no longer have the luxury of a captive audience!

Luxury goods brands definately seem to be really upping their production values. Some of these are amazing!


7 jennine May 13, 2009 at 12:14 am

retro… so true, kind of like figuring out that if they make something we like, it doesn’t mater, we’ll find a way to get the message…

dreamsequins… the big luxury houses are doing some great things because they have the money to produce quality stuff.. it’ll be interesting to see how this changes social media…


8 Ruth May 13, 2009 at 4:48 am

Hi Jennine,

How fab is Marion?

Love Ruth @ Matches


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