Coveted Interview: Inspired Saga

by jennine on June 25, 2009

Originally form Reykjavik, Saga Sig is now a photography student in London. I stumbled across her page in myspace of all places, and was instantly drawn to her painterly like photos and impeccable style. Fascinated with fashion she collects vintage. She also photographs mostly in film. Still in her studies, she’s photographed for magazines such as Glamour and Elle, made her appearances on stylish sites like Face Hunter, Dirty Dirty Dancing and made the pages of Marie Claire… she still works in a vintage shop on Brick Lane, maintains her blog The Neverending Story and with her amazing life remains utterly charming and sweet. Here she talks with us about her inspirations…

What shop do you frequent the most & what was your most recent purchase?

I work in a vintage store on brick lane, called Vintage Heaven and This Shop Rocks. if you live in London, come and stop by. This Shop Rocks has amazing vintage items, amazing 1920’s dresses and other items that are collector’s items! Last item I got was amazing vintage pink silk pierre cardin shirt. Other shops I love is kronkron in Iceland (I got their shoes and some eley kishimoto socks) :) . My recent buy is also amazing headpieces by Thelma

What song/video are you loving right now?

I adore Fever Ray.


Can you share with us one image that’s lingering in your mind inspiring you?

Yes. John Millais painting of Ophelia, I want to do a photo shoot inspired by the painting, love it. I’m very inspired by paintings these days, just did a shoot inspired by religious paintings.

If you could photograph any person living or dead, who would it be?

It would be Marchesa Luisa Casati. She was just amazing. I wish I had met her! She was an eccentric Italian heiress, muse of many artist in the early 20th century. She is considered the original female dandy:

“She whirled through Parisian nightlife, making an unforgettable impression on Colette, Elsa Schiaparelli and Coco Chanel. Nude servants gilded in gold leaf attended her. Bizarre wax mannequins sat as guests at her dining table, some of them even rumoured to contain the ashes of past lovers. She wore live snakes as jewelery and was infamous for her evening strolls, naked beneath her furs whilst parading cheetahs on diamond-studded leashes. Everywhere she went, she set trends, inspired genius and astounded even the most jaded members of the international aristocracy. Without question, the MarchesaCasati was the most scandalous woman of her day.” (got this from the website

Go google her. You are going to love her! This woman was mad!

What are you doing tonight?

Tonight I’m editing photos from a shoot I did in Iceland. Preparing an editorial I’m shooting next Friday inspired by the Secret Garden! Eating popcorn and hopefully watch a movie :)

Visit Saga on her blog:
and flickr…

Share and Enjoy:

{ 15 comments… read them below or add one }

1 Sweety P June 25, 2009 at 4:58 am

This was a great interview! I love her inspirations and her photo are stunning. I’m so going to check her blog out!
Sweety P´s last blog ..Sweety P’s Summer Entry Three: An Intern’s Fashion Paradise My ComLuv Profile


2 Liv Lundelius June 25, 2009 at 6:25 am

love it! she is quite inspiring.


3 amanda June 25, 2009 at 9:00 am

LOVE saga. she is one of my faves on flickr


4 jennine June 25, 2009 at 9:03 am

I’m glad you ladies love the interview… I’m quite taken by Saga myself.


5 Cammila June 25, 2009 at 11:11 am

What a creative person! I was just reading about the sexual undercurrents of Millais’ paintings — a spectacular source for inspiration.
Cammila´s last blog ..Peppermint Patty My ComLuv Profile


6 dapper kid June 25, 2009 at 11:54 am

What a wonderful interview, her work is so stunning! And This Shop Rocks is amazing :) Ooh and Ophelia is actually one of my favourite paintings.


7 Petite Cecile June 25, 2009 at 12:01 pm

Saga is great! I’m following her for a while and she is getting better every day.

You should ask her to the fab people in the PHIARY network.

I discovered her at this site, it’s really great & I think she is a good friend of Gala from amlul.blogspot (they both work together for a spanish campaign)

Lovely interview Mrs.Jacob!




8 SYS June 25, 2009 at 12:57 pm



9 Chromium Dumb Belle June 25, 2009 at 4:49 pm

oh her pictures are so pretty, especially that first one…and she must be cool because she loves La Casati…my hero…


10 Thérèsa June 26, 2009 at 9:44 am

saga is amazing, i love her pictures, fantastic interview.


11 jennine June 26, 2009 at 9:53 am

❤ camilla…oooh that sounds juicy! it’s funny it’s so hard to believe people in the olden times as having sexuality, though we’re probably more repressed today!
❤ dapper, i’m so envious of you londoners with your amazing shopping.
❤ cecile…oh i think you’re right, but i don’t know much about gala, execpt other people like her… i’ll have to investigate that one.
❤ sys…scandinavians have it all…
❤ chro.. i know! i love her too!
❤ thanks theresa!


12 eyeliah June 26, 2009 at 3:56 pm

oh fabulous, thanks for featuring her. was looking through the blog and it is so inspired, adding to my reader. :-)


13 Gerdur June 28, 2009 at 9:33 am

She is just sweet and wonderful!!!
Gerdur´s last blog ..Pretty! My ComLuv Profile


14 SwanDiamondRose June 30, 2009 at 9:32 pm

oh my god. she is incredible.
SwanDiamondRose´s last blog ..the shirt i didn’t get on Etsy and now it’s gone… My ComLuv Profile


15 Ingrid Holm August 1, 2009 at 6:22 pm

Great Interview, and Saga is wonderful.

Ingrid Holm´s last blog ..INSPIRATION FOLDER - Rock n’ Roll / Religion My ComLuv Profile


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