Most of us have a one or two, or twenty pairs of jeans in our closet. A fixture in modern life, in the past thirty years designer denim has become a fashion institution. Which is why I found it so fascinating that G-Star’s headquarters in Amsterdam employed several hundred people to launch their collections and create not just jeans, but a world of denim. They gave me the grand tour, staring in the canteen ( a girl’s gotta eat!) and then showed the meeting rooms where they map out their campaigns which are often quite complex. Last season’s NYFW show had pianist and Benicio Del Torro reciting poetry during the catwalk show.
I also got to see the Atelier, which was my favorite part, as I’ve never seen what ‘denim couture’ looks like.. and it’s not your $25 jeans. I really loved seeing up close and personal the level of quality and care that goes into the denim couture. Since we’re only a month and half away from NYFW, I got to see the collection in the works… and all I can say, it’s going to be a nice show (believe me, I’m dying not to tell/show you the details!). Lastly, they showed me the PR room where stylists come to pull items for photo shoots. There I found a lovely wool jacket with ‘denim fur‘ which is hand frayed denim that looks like fur… really quite an exciting feat for those of us who don’t like fur because we want to be nice to animals, and don’t like fake fur because of the synthetic fibers. I instantly fell in love with the zipper fringe necklace, which I really tried to get a good photo of, but my camera wouldn’t cooperate. Here I’m trying on a tuxedo dress, which I found to be quite lovely I liked the narrow shoulders and the low waist. All in all, after the HQ visit, I can truly say that I won’t ever look at a pair of jeans quite the same.
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That shot of the zippers is so cool!
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the denim fur is amazing!! im interested in how it feels?!
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❤ tanvi… oh yes, i am in love with that necklace!
❤ paper…well, it feels like frayed denim, kind of like the bottom of cut off shorts, but multiplied by a thousand…
The Zipper shot is so cool! Is that a necklace?
Sweety P´s last blog ..Google Disappoints, but New Blog is Born
That demin fur looks really cool!
Meg´s last blog ..Pudding and Pie and Chickdowntown Giveaway!
Denim fur? Brill!
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Jennine, you just gave me my next diy project. That necklace is fan-freakin’-tastic.
Alicia´s last blog ..Seeing Double
Who would have thought denim fur? That is awesome. Those are some really great photos and give a really good feel of the headquarters. Sounds like a great experience and I’m anxious to see what they’re going to show for FW.
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❤sweety..yes… kind of like a choker/necklace, but yes!
❤meg… it’s cool isn’t it?
❤ alicia.. i’ve been thinking the same thing… or something inspired by the necklace..
❤sheena, thank you, that’s so sweet! i’m anxious to see what it’s going to look like in the final show, that’s for sure!
wow…..these pieces look so intricate
and denim fur is gorgeous!!
sd´s last blog ..And I Wonder, Still I Wonder, Who’ll Stop The Rain
Denim fur, wow what a creativity!!
The tuxedo dress looks really nice on you.
I can’t wait to see their full collection but i also wonder what they will come up with next..
That zipper necklace rocks! Lovely photo of you!!
maria´s last blog ..What I Wore Today: 07.28.09- Mad Men Glasses
I am so in love with Benecio

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I love that you got to see GStar. Fabulous post girl. I love the zipper shots!
xo,
Jessica
❤amika…thanks! i also really love the tuxedo dress!
❤annie benicio is amazingly cool…
❤thanks jessica!
I love the outfit with the boyfriend jeans on the first picture.
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LOVE the jeans on the manequin in the first pic!
IdStyle´s last blog ..You Say… Shades of Kate Winslet
❤nicole and IdStyle… ooh yeah, there were lots of jeans, I still haven’t figured out how to wear them, but the jeans are quite nice.
you look good. are your tights lace? lace tights and black denim, that’s nice. and i like that necklace, it hangs well. i want fall. it’s so hot here!
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That zipper fringe is pure brilliance.
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So fun that you got to visit the HQ. I love G. Star! Can’t wait for the “denim fur”. Looks great from the photo.
-Natalie from Shop It To Me