It’s time to win some fabulous perfume! DKNY Be Delicious was just introduced in a fun, limited-edition pop art bottle – complete with ben-day dots that were the hallmark of the art of Roy Lichenstein. The fragrance itself is delightful. It’s a fresh, sexy scent that sparkles with apple and grapefruit, and is balanced by the addition of magnolia, violet, and sandalwood.
The Delicious art ad and comic strip were created by comic art illustrator Brad Hamann as an homage to New York’s pop art tradition. They put together a cool TV spot, which you can see here.
The Eau de Parfum Spray ($55 - $70) is now available at Sephora and Macy’s in the U.S.
How to Win
One lovely Coveted reader is going to win a bottle of DKNY Be Delicious in the limited-edition, pop art packaging. To enter the giveaway, leave a comment about what you like about the new bottle and/or the fragrance. One entry per person. Please note: this is only open to residents of the U.S. and U.K. We’ll accept entries through Wednesday, August 12. Good luck!
Winner to Be Announced Soon
The giveaway entry period is closed. We’ll announce a winner soon!
P.S. Check out the newly updated Beauty Resources page for some amazing beauty deals from amazon.com, beauty.com, Benefit, Sephora, and more.
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I love the bold colors of the new fragrance bottle, the look is unique and it’s definitely eye catching. as far as the fragrance the apple citrusy smell amazing, not too strong but not too faint of an aroma either. LOVE IT!
I love the apple scent- it’s refreshing and doesn’t try too hard! Also, the bottle is adorable. It’ll look perfect on my dresser.
I love how the bottle is shaped like an apple, and green is also my favorie color.
I love how mod it looks, and how bright a statement the design makes. It nearly looks futuristic, while at the same time evoking a sense of the fresh fruitiness of the product!
The bottle is fantastic because when you spritz on the perfume, you can imagine for a minute that you’re in Gotham waiting for Superman to come and fly you away for dinner, or that you’re on your way to some NY hotspot to dance all night.
The fragrance is crisp, clean, sexy, and inviting! The new bottle design is amazing! It’s a piece of art! This is an amazing giveaway!
WE HEART THE BIG APPLE!
I think this entire fragrance line is extremely clever—from the packaging to the scent. I love the smell of apples and when this first launched I was excited but dubious (there are so many cloyingly sweet “fruit” fragrances out there). But this one is very fresh and lovely!
I soooo love this new take on the pop art bottle. Part space-age orb, part cartoon “super scent”…but still feminine and fresh. I feel like it’s something a groovy 60s stewardess would spritz on one of her afternoon’s off, while wearing a paper Campbell’s Soup dress and sweet little mod sandals. YAY!
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What an adorable bottle! I love the pop art aspect of it. It would make me feel like I was one of those comic book super heroes if I wore it.
I love the color green, and I love fruity scents!
I love the yummy and fresh scent of this and the packaging is so cute. The shape of the apple seems like the only fitting shape for this perfume and the color and fun design on the bottom make it stand out. It would pop compared to the rest of my more ‘boring’ perfume bottles.
to be completely honest .what i like msot about it is that guys love it . i remember the other day my manager said he loves how this smells on a girl and what a crazy coincidence now i havea chance to win it !
not that i want a chance with my manager !lol
but my guy coworkers all agreed
Nadia´s last blog ..Shipwrecks Right From The Start
i love the original scent and a fun new bottle
I adore this scent because it smells fresh and clean! I cannot stand a powdery, heavy scent- thank goodness DKNY Be Delicious smells crisp and tart like a green apple!
My favourite thing about the bottle would be the great apple green colour, it’s one of my favourites!
I don’t usually wear perfume but I LOVE the “be delicious” scent. And who can say no to apple packaging???
I love that bottle, I’d have to carry it round with me all day as green looks great with my red hair!
I love the pop art style, I think the whole thing looks good enought to eat.
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I really like the graphic dots and overall shape of the bottle.
i love the tart lil fresh green polka dots. they make me happy

Julie Sullivan´s last blog ..Its wedding season…
This is the most unique bottle. It would look great on my bathroom counter!
smrtmouse at yahoo dot com
I used to work in a department store selling perfume and the DKNY was one of my absolute favorites. The tangy fruity smell was just perfect. I love the new packaging as it’s fun and unique and I adore the colors.
I love the packaging. It’s way too cute!
My SIL from England had Be Delicious several years ago. She also had a special edition that was red Be Delicious. I love the crisp scent! The new bottle is super fun! I’d love to introduce it to my other perfume bottles
)
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The new bottle is fresh/exciting and pretty to the eye.
Kudos on the art!
❤ So much great feedback! Loving the personal stories behind your love of the fragrance and appreciation of pop arts! Good luck everyone!
That green is one of my favorite colors, also the art reminds me of my art history classes when I was in college!
The bottle is gorgeous, a perfect compliment to any vanity table. Sweet, biblical, pastoral, or ironic, I love it.
I loved the packaging and artwork on the Be Delicious. The fragrance is wonderful and I was first attracted to it because of the awesome Lichtenstein style ad. Great job of marketing!!!!
Ilove the fragrance, the packaging and the fantastic artwork on the the ad in the Macy’s store. Super!!!
I love the neew look of the bottle- it’s retro feel like it could be from the 60s or 70s. It should be a weapon used by some hot female super heroe in a comic book!
Omg. I love this scent, my friend wears it and it smells sooo good.
I love the color and the shape of the bottle. it is soooo creative.
Thankyou for the op!
xoxo
Courtney!
I LOVE THE PERFUME, ITS FABULOUS. I AM NOT A PERFUME FAN BUT THIS ONE I WILL NEVER CHANGE FOR ANY THING. IT HAS A DELIOUS ROMATIC SMELL, EVEN MY HUSBAND AND WORK FRIENDS SAY YOU SMELL GOOD AND LIKE A RICH WOMAN
I LOVE THE PERFUME, ITS FABULOUS. I AM NOT A PERFUME FAN BUT THIS ONE I WILL NEVER CHANGE FOR ANY THING. IT HAS A DELIOUS ROMATIC SMELL, EVEN MY HUSBAND AND WORK FRIENDS SAY YOU SMELL GOOD AND LIKE A RICH WOMAN. i also love the way it looks it will attrack any ones eyes.
it’s of the best perfumes i ever smell, it’s so sweet, fresh and when i used it i was like if i lie in a basket of fruits.
it’s amaizing and i looked for it allover my country in egypt but i didn’t find it
what a shame. i just stumbled on this now. Be Delicious is one of my favorite perfumes.
I love DKNY its just the perfect perfume and it will always lave you looking and smelling refreshed!
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