Alexander McQueen Livestreams Runway

by jennine on October 5, 2009

alexander mcqueen

If you can’t be in Paris, and you didn’t get an invite to Alexander McQueen’s SS10 Runway show, Plato’s Atlantis.. . no need to worry about being left out of the loop. I know… I was distraught too! The good people at SHOWstudio and Alexander McQueen have decided live stream straight from the runways. Apparently McQueen was tired of crappy YouTube videos springing up out of  his lavish runway shows and decided to have a say in how his collections were presented.

“It’ll be like live theater — at home,” said McQueen in an exclusive interview with WWD. “The audience at home is actually going to see more than the guests at the show. We’re filming from a load of different angles, and two big cameras will actually be a part of the performance.”

So many ‘angles’ they’ll have video taping robots catching every glimpse you’d want to see. I love robots!

I think this is good step for fashion using the internet to reach it’s audience, we’ll see how it lives on the internet, if it surpasses the Viktor &  Rolf web runway show last year. It may really boil down to how sharable they make the show, as I don’t think many fashion houses quite got the memo on the benefits of sharability.

Who: Alexander McQueen SS10
Where: Paris,
When: Tuesday, October 6th, 8:15pm (Paris Time) 2:15pm EST

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{ 4 comments… read them below or add one }

1 Fajr| Stylish Thought October 5, 2009 at 10:14 am

I agree that this may be the way of the future of fashion! Opening up runway shows through shared video is certainly a way to increase visibility and brand awarenss (not that they need it) but it will open a channel that has previously been sealed tight! Dolce and Gabbanna often stream their show as well!
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2 LadyLUX October 5, 2009 at 3:28 pm

I get really happy when designers and other fashion industry people and entities embrace social media. This is in stark contrast to Toronto Fashion Week banning all social media (forget about streaming, you can’t even tweet!) - bad decision - bad for marketing, awareness building, community, all of it! This way you can actually have more control of and help shape conversation that’s happening around you and about you.
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3 TheMaria October 5, 2009 at 4:43 pm

LadyLUX, you have hit the nail on the head! I think it’s very important for designers, brands and retailers to join the conversation and enable social tools instead of inhibiting them. At any rate, people will talk about you, whether or not you are participating. So it’s up to you to direct the mood, tone and resolve whatever issues there may be (we wrote about it here: I would caution against over-directing - it’s more influential when people are having a good experience with your product or brand and blogging / tweeting about it vs. the brand itself broadcasting its message. So focus on keeping the information flowing, enabling the channels, listening and responding to the good and the bad. You can’t stop social sharing, so be a part of it!
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4 enc October 5, 2009 at 5:26 pm

Superb. I’ll check it out.
enc´s last blog ..Poll #46 Ever Been Duped? My ComLuv Profile

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