Blog Talk

by jennine on March 26, 2010

Did you get to see the Evolving Influence Conference? View the live stream? If you didn’t, or if you missed something, no need to fret or wish you saw something and missed it, and for those of you who are fashion bloggers and not members of IFB (my other site Independent Fashion Bloggers)… I have a little treat for you…

The Evolving Influence Videos

Here are a few 5-minute videos with portions of the conference along with interviews with some of the panelists covering some of the points discussed at the conference. We decided to make the videos shorter and more web friendly so you can get the most out of your time. Thanks to Deanne Yee from Dream Sequins for interviewing and Drea Bernardi for editing and producing and made these videos handy and bite size!

Fashion Blogger Ethics…


This one is really important for all the readers to see, whether you have a blog or not. There’s been a lot of talk in the press about the ethics of bloggers, and what it means, and this is the video where we talk amongst ourselves about what it means to us.

What makes an ethical blogger? While we’d all like to think of ourselves as ethical bloggers, there are some issues that come up that seem innocuous or even a fashion industry standard, but that does it make it right? Does it put your credibility at risk? How much does disclosure protect you?  Just because fashion editors do it, does that mean that should be a standard for fashion bloggers? The ethics panel turned out to be a dark horse causing controversy at the the conference, discussing disclosure, gifting, and whether it presented a conflict of interest to accept gifts from fashion companies as bloggers, and why ethics help bloggers protect themselves.

Wendy Brandes (moderator), Wendy Brandes Jewelry • Imran Amed, Business of Fashion • Jessica Schroeder, What I Wore • Mary Scherpe, Stil in Berlin • Clark Hoyt, Public Editor, New York Times

The Future of Fashion Blogging

What IS the future of fashion blogging? Haven’t we just started? It seems like just a few years ago not many people knew what a blog was, nowadays bloggers are making a living, achieving a somewhat celebrity status, and making the blacklist of editors…or are they? How much of the blogging hype is actual hype and how much of blogging is really just about doing your own thing? While we don’t exactly know about the future, we try to cast new light on some of the myths going out around traditional media and in the bloggosphere.

Susie Bubble, Style Bubble • Tavi Gevinson, Style Rookie • Phil Oh, Street Peeper • Britt Aboutaleb & Lauren Sherman, Fashionista.com

What’s your opinion?

Now you’ve heard from key players in the blogging and fashion industry…what do you have to say? Do tell!

For more videos, see them on IFB!

{ 1 trackback }

This Week | Sparkle and Glitter
March 29, 2010 at 4:49 am

{ 4 comments… read them below or add one }

1 Robyn March 26, 2010 at 2:52 pm

YAY! Thanks you for posting these! I’ll let you know what I think once I get through them. :)
Robyn´s last blog ..Friday Funsies! My ComLuv Profile

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2 Linzi O'Connor March 26, 2010 at 6:01 pm

Thank you so much for posting these!!!

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3 Fasshonaburu March 29, 2010 at 9:49 am

This was just an amazing event, I really can’t wait for the next one!

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4 jesspgh April 1, 2010 at 11:53 am

Thank you for sharing these edited videos for those of us who couldn’t be there and wanted a concise snapshot of the debate. I am especially grateful for the clip about ethics and blogging. I do think this is still very much a gray area even with the assistance of the FTC guidelines. And I really dislike when bloggers are coy or seem ambivalent about the free swag they’ve accrued through blog notoriety. It is good for readers and for the public relations aspects of blogging to be gracious and acknowledge the privileges that some are afforded through their blogging labor.
jesspgh´s last blog ..Nerd Dress Alert: Nanette Lepore Stella Dallas My ComLuv Profile

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