Frock Luxury Vintage

by jennine on November 23, 2010

frock vintage

Living in Nolita, one of the hard things is not to get sidetracked by all the amazing boutiques in the area. Good for inspiration, bad for bank account, or good for economy…hey more pros! Around the corner from my apartment is an amazing vintage boutique called Frock. Evan Ross and Lexi Saatchi, have curated this special boutique exclusively with luxury fashion brands, like Chanel, Yves Saint Laurent, Lanvin, Givenchy, Valentino, and the list goes on. It’s like visiting a museum, but the prices are somewhat imaginable (think Net-a-Porter imaginable)

One afternoon, I stopped by and had a chat with Evan and Lexi.

“Frock is more for the woman who enjoys vintage,” says Evan,  “but doesn’t want to look much in a certain period of time like you’re in a costume. It’s modern-wearable vintage. For the woman who has a very particular point of view for their own style, who doesn’t follow the trends, but is aware of what the trends might be. And they don’t want to walk down the street and see someone on every single street corner wearing what they have on…. There’s beauty in these things, for somebody to find these pieces today, it would just be so… I mean, the piece would cost $15,000 and you get to own these things, I wouldn’t say ‘affordable’ but it’s because relative.”

They hugely advocate wearing vintage. “Beautiful clothes should be worn,” says Lexi “I just buy vintage stuff to wear in use.” Evan continues… “[The clothes] are beautiful things to look at. I just don’t understand why anyone would just tuck them away in a basement so nobody else can enjoy them.”

Recently, I’ve had some issues with my vintage clothing falling apart, it’s been heartbreaking because I love vintage clothing, but have wondered if I were missing something in terms of selecting pieces that will hold up with daily wear. “It’s the fit.” says Lexi ,”There are things from the 20’s you can wear, they just have to fit properly.” Evan adds, “It’s not so much the wear, or the fit, it’s also the fabrics. Silk chiffon is so delicate, but polyester will be here until the end of time. It’s a matter of fabric, and how it’s been stored. With vintage, just because it’s old doesn’t mean it’s ok to be damaged.”

Noted. Silk chiffon, super delicate.

They also elaborated on the changing definition of vintage. Lexi shows an open “…at this rate, I feel like anything 10 years old is vintage. Fashion cycles so quickly.” Evan adds, “We were really shocked when designers were coming in and asking for mid-90s.” But their shop holds true to traditional vintage views, they specialize in clothing 60’s through the 80’s.

Chanel PVC Dress…

Todd Oldham sequin dress detail…

Lanvin clutch…

Chanel necklace….

And the owner, Evan Ross!Visit Frock at:

170 Elizabeth Street, NY, NY 10012
Frocknyc.com

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{ 18 comments… read them below or add one }

1 Grace November 23, 2010 at 10:55 am

Gorgeous pictures, Jennine. I will have to visit Frock the next time I’m in NY.

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2 ann November 23, 2010 at 10:56 am

that beaded top thing is the greatest thing i have ever seen

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3 nino November 23, 2010 at 11:43 am

adore that kind of shops, never know what u will find

http://trivialinsanity-n.blogspot.com/
nino´s last blog ..Chanel Pop-UpMy ComLuv Profile

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4 Sylvia November 23, 2010 at 11:56 am

wow all those things look beautiful!

those types of places always get me. I love anything vintage and beautiful. they’re description of the vintage wearer is so spot on. “For the woman who has a very particular point of view for their own style, who doesn’t follow the trends, but is aware of what the trends might be. And they don’t want to walk down the street and see someone on every single street corner wearing what they have on….”

Great post!
Sylvia´s last blog ..Windy Weekend with a Little BarackMy ComLuv Profile

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5 Penny Dreadful Vintage November 23, 2010 at 12:23 pm

I visited this shop when we were in New York last year - it was incredible, and inspirational as an aspiring vintage seller because of the way they haven’t compromised on shop aesthetics. Even though it is vintage, it is set out like any other boutique rather than the usual jumble (though naturally one would jumble Chanel, but you get my meaning).
Penny Dreadful Vintage´s last blog ..Fashion and Beauty Q&ampAMy ComLuv Profile

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6 Jeanne Suica November 23, 2010 at 1:59 pm

Frock is one of the best vintage stores on the world. Each piece speaks for itself and it is definately worth a visit!

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7 Silvana November 23, 2010 at 2:54 pm

great store and great pieces :)

the clutch and the necklace are my favorite pieces :)

invoguewithsilvanaquerido.blogspot.com

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8 verychiclist November 23, 2010 at 4:37 pm

The Chanel is beautiful and the jewelry too…

http://verychiclist.blogspot.com/
verychiclist´s last blog ..Leopard mon amour!My ComLuv Profile

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9 Joy D. November 23, 2010 at 9:03 pm

That Todd Oldham number looks priceless!
Joy D.´s last blog ..Sponsored post!- Cougar BootsMy ComLuv Profile

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10 Style Eyes November 24, 2010 at 7:32 am

Looks amazing, wish I was near enough to visit but glad I don’t live to nearby or I would be permanently broke!
Style Eyes´s last blog ..The Ashley Hall Vintage Fashion And Textile Fair- BathMy ComLuv Profile

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11 Laura Connell November 24, 2010 at 9:10 am

Oh my goodness, if I went in there I think I would just start crying from all the beauty. I will definitely be visiting on my next New York trip!

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12 Angga Heinrich November 24, 2010 at 10:03 am

gorgeous pictures and the clothes (chanel PVC and the sequin top) are just amazing!!!
<3
http://reserveradefashion.blogspot.com
Angga Heinrich´s last blog ..Just me again down hereMy ComLuv Profile

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13 FROCK NYC November 24, 2010 at 10:23 am

We just wanted to say thank you so much to everyone who has such nice things to say about FROCK, and our pieces! We really appreciate it! It means a lot to us. And we love the post, Thank you to Jennine!!

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14 Isabel November 24, 2010 at 2:13 pm

The Lanvin clutch is lovely!!!

xx

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15 susie_bubble November 25, 2010 at 2:22 pm

What a great selection - will definitely give Frock a visit next time I’m there!
susie_bubble´s last blog ..Maripol TreatMy ComLuv Profile

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16 artdecodiamonds November 26, 2010 at 8:57 am

Love vintage.. love frock! Will have to visit.

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17 stacy November 27, 2010 at 11:01 pm

Love this store. And Evan is great. I did a little post on FROCK and an interview with Evan back in March. He put up with me trying on all sorts of, well… frocks and taking photos. Great merchandise and they are so knowledgeable.
stacy´s last blog ..ThanksMy ComLuv Profile

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18 Denise Roberts November 28, 2010 at 1:57 pm

I love vintage boutiques. They make me remind the old days! Again, thank you for the tip Jennine. The next week I am planning going to NY. I will take a look to that store.
Denise Roberts´s last blog ..Toe SocksMy ComLuv Profile

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