Proenza Schouler Sees “Extraordianary Impact” of Fashion Bloggers

by jennine on February 22, 2011

“Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.”
~Jack McCollough, Proenza Schouler

If you’re wondering what the fashion industry is starting to see in social media take a look at this video as Lazaro Hernandez and Jack McCollough of Proenza Schouler talk about why they have embraced social media.

{ 4 comments… read them below or add one }

myheartblogged February 22, 2011 at 5:11 pm

I loved them at the conference. It was nice to hear them talk so freely.
My Heart Blogged
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Joy D. February 22, 2011 at 10:14 pm

They are one of the first brands to bond with social media. It was fun seeing them talk intelligently about this.
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Laura Connell February 23, 2011 at 9:38 am

To see the humility of these luxury designers is truly inspiring. I love their wrinkled shirts haha! Thank you for posting this wrap up for the benefit of those of us who couldn’t attend the conference.


classiq February 24, 2011 at 6:50 am

Thanks for sharing this. It’s interesting hearing them talk about this.
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