I’ve shared recently that I was trying to hone in on what my “style” was by setting limitations. Wearing classic clothing that works with almost any other piece in my wardrobe has become almost a quest for me. That, and finding new places other than my standby: J. Crew, H&M, Zara, Shopbop, The RealReal, and whatever they’re selling on Amazon rounds. Seriously, I’m that lazy.
While I’ve heard great things about Everlane, one brand that I literally just heard of, AYR launched in February. AYR is a contemporary brand that focuses the design around their collections around their “favorite pieces.” You know, like that pair of jeans you always wear, or that sweater you live in. They also partner with an artist every season for to limited edition graphic tees, this Spring it’s Amy Woodside. Each edition is hand printed in Brooklyn, so you’re almost like getting a piece of art on your shirt.
AYR is a contemporary brand that focuses the design for their collections around their “favorite pieces.”
The Fall Lookbook is just that. Timeless, basic and ultimately wearable in the best sense. I love the minimal approach with details here an there that are very much of the moment. I’m really truly loving this wave of minimalism, for those who have other things than fashion to think of, one could just throw some clothes on and look great. What more can you ask for?
Visit AYR at ayr.com