When it comes to fashion, we all know about the guilt. No, I’m not talking about spending money we should be saving. I’m talking about sustainability. Now, I haven’t been the best when it comes to only getting sustainable brands, though I’m becoming more conscious about the clothes I do buy over time. Opting for quality as much as possible. But I’m not going to lie, how much something costs does affect my choices as much as anything else (that also goes for buying cheap things that fall apart after a few wears- turning out to be expensive in the end.)
However, there are brands that have sustainability in mind without that extra price tag. That hit that sweet spot between great quality and price that’s not sooo precious ($80-$275).
San Francisco based Amour Vert is a brand that has hit that sweet spot. Amour Vert started by Linda Balti and Christoph Frehsee in their living room in 2010 to be carried by Nieman Marcus, Shopbop, Bloomingdales and Piperlime, and earlier this month, they opened their first brick and mortar store in Hayes Valley San Francisco. With a range of every day Contemporary clothes, you can style the label’s pieces into your wardrobe, even if the rest of your clothes aren’t eco-friendly. (Guilty!)
Linda Balti the creative force behind the brand (Christoph is the business savvy) was once a computer science engineer for a defense company. She missed working with people and wanted to do something creative, at the same time Christoph, and entrepreneur just sold a company and they both decided to tour the world to figure things out. During that time Christoph applied to the Stanford MBA program and got in, and Linda upon reading an article in Newsweek about how fashion is the second most polluting industry in the world, decided she wanted to change the way she dressed. Back in 2008/2009, the eco-fashion movement was really just starting to get out of their hippie stage, and Linda noticed there weren’t many brands making clothes she liked to wear everyday.
“I started because I had a need, but I didn’t know if anyone else felt like I did. It was super exciting to see retailers responding to her product. Because at the end of the day, who needs another fashion brand?”~ Linda Balti
Sustainability is in the DNA of the brand. Amour Vert’s fabrics are produced in Los Angeles, even the fibers are original in content to the brand. Linda mixes wood pulp and organic cotton and finds low-impact dyes and vegetable based-dyes which create a unique texture to the fabrics. The softness of the fabric, I can attest to, the tee-shirt are stretchy and super soft! The clothes are produced in San Francisco. Not many people realize that this town is home to over 100 sewing factories, once home to The Gap and Levi’s.
Visit them online at AmourVert.com or if you’re in town, visit the shop at 437 Hayes Street, San Francisco, CA 94102