Meet Sophia Amoruso..she started Nasty Gal as a vintage shop on eBay a little years ago, she was one of the first eBay vintage sellers to put a lot of effort into the styling and photography of online vintage selling which has changed the market from just buying clothes online to buying into a way of dressing.
I’ve been in contact with Sophia over the years, and it’s been very interesting to see the Nasty Gal brand grow, when she moved over to her own site in 2009, all the inventory sold out in the first few days. A good sign! Though these days she’s focusing more on new clothing rather than vintage, there is still a very distinct style that’s true to Nasty Gal. Edgy, sassy and sexy, the look is very young and daring, all while the clothes are still affordable, that’s no small feat. The other week, we met up and she gave me a tour of the new HQ which is a nice-sized warehouse in Emeryville to take a look at where it all happens. We sat down, had a coffee and chatted for a bit, I asked her a few questions about her Nasty Gal in this interview: