It’s not everyday that you come across something that really has the potential to become the “next big thing.” There are sooo many talented fashion designers out there with smart looking collections that seem to be perpetually stuck in the “emerging” category. Then there are the labels that have financial backing and seem to go on forever with their less than appealing collections that you don’t know who on earth is wearing them.
However, every once in a while you’ll come across a brand with excellent design and perhaps even the financial backing/and or business savvy to become the next big thing. Trademark is such a brand. Founded in 2013 by sisters Alexandra and Louisa Burch (daughters of Chris Burch) Trademark has for the past three seasons created stellar collections that are both wearable and priced a bit higher than J. Crew, but not as expensive as, say Tory Burch. Knowing Chris Burch has had his eye on entering into the fashion space for some time by launching C. Wonder which drew some controversy as it obviously took some branding pointers from his ex-wife’s successful label Tory Burch. Trademark couldn’t be farther from the two other labels.
Then again, I’m speculating here. But it seems that if the design and ethos of creating a fashionable uniform at affordable prices continues, we’ll have a juggernaut of a label here.
See the full collection and online store at Trade-Mark.com